The adoption gap: How to compete in the AI age without breaking trust

​AI is no longer a future trend, it’s a systems shift transforming how organisations work. But while pilots are everywhere, only a few turn adoption into real transformation.

To capture ROI and avoid costly risks, leaders must go beyond experimentation. The real challenge isn’t building models, it’s closing the adoption gap: making AI systems that evolve, scale, and earn trust from the start.

Customers are already using AI tools independently. The question is, how do you build AI systems that they turn to first?

At this panel event, we’ll explore how to:

• ​Avoid the “fail fast” trap and make steady, accountable progress

• ​Build trust into every layer of your system

• ​Ensure adoption translates into measurable organisational advantage

​This will be an in-person event in London - venue TBC.

​Hosted by IF 

​For 10 years, IF has been helping large organisations build customer-facing services that scale safely, earn trust from the start and deliver long-term impact.

​We prototype, test, and launch AI products and services that people believe in and want to adopt, while helping organisations change the way they work in the AI age. That’s how AI turns from a risky bet into a long-term advantage.