AI, Automation, and the Modern Close: What Changes in 2026
As buyer expectations evolve and sales cycles compress, the way B2B SaaS teams close deals is being fundamentally rewritten. In 2026, winning is no longer about adding more tools. It will be about removing friction, increasing speed, and designing buying experiences that feel effortless.
This panel brings together founders and GTM leaders to explore how AI and automation are changing the entire sales journey. We’ll discuss where technology is improving discovery (from deal guidance, pricing, contracting, and buyer experience) and where human judgment still matters most. Expect real-world examples, honest tradeoffs, and practical ideas for building a sales process that scales without becoming impersonal or complex.
If you’re thinking about how your team will sell in 2026, this conversation will help you understand what’s shifting, what to rethink, and how to stay ahead of the curve.
Panelists:
Moderator: Andy Yeo | Salesbricks Head of Product
Panelists:
Alex Rosemblat | Datadog former CMO
Naveen Kumar | KFC Ventures Managing Director
Lex Miller | Serval Enterprise Sales
Meet our panelists:
Alex Rosemblat is a seasoned B2B marketing executive best known for serving as Chief Marketing Officer at Datadog for over a decade. Starting as employee 11 and the first go-to-market hire, he helped scale Datadog from a fast-growing startup into a S&P component and leader in cloud monitoring and observability. During his tenure, Datadog expanded globally, launched over 20 products, and built one of the most recognized brands in modern enterprise software.
With deep expertise in product marketing, brand building, demand generation, and go-to-market strategy, as well as previous roles in Product Management and Sales Engineering, Alex has led marketing organizations through hypergrowth while maintaining a strong focus on data-driven execution and cross-functional alignment with sales and product.
Alex is widely known for translating complex technical platforms into clear, compelling narratives that resonate with both technical and business buyers. Today, Alex advises and supports high-growth technology companies on scaling marketing organizations, positioning, and category creation.
Naveen started KFC Ventures as a medium to invest globally in early and growth-stage startups. He founded the Nityo Group of Industries and has over two decades of experience in leading technology. His dynamic leadership style has made Nityo one of the fastest-growing Management Consulting and Technology Services companies globally. Before founding Nityo, Naveen held VP positions in Ness Technologies and Apar Infotech, gaining vital experience leading large businesses. He has an acute sense of identifying opportunities and an ability to nurture them into successful client-centric businesses.
Lex is an Enterprise Account Executive at Serval, where she helps enterprise customers adopt cutting-edge AI solutions for IT operations and workflow automation.
Moderated by:
Hosted by:
Serval is the AI platform for IT, combining an AI-native ITSM with integrated workflow automation, asset management, and access management.
Salesbricks helps SaaS and AI teams close faster and bill smarter. One seamless platform for quoting, payments, and revenue insights.