Finding Product-Market Fit: Frameworks, Pitfalls, and Emerging AI Bets
Hosted by HubSpot for Startups x Maria 01
🧠 About the Session
For early-stage founders, nailing product-market fit (PMF) is the most critical — and often most misunderstood — milestone. In this live session, we’ll unpack practical frameworks, common traps, and emerging AI bets that can give your startup an edge as you move from MVP to traction.
Joining us is Adam Stevenson, Senior Product Manager for HubSpot’s Breeze Assistant, who’s been at the forefront of building HubSpot’s new AI-powered experiences. Adam will share how HubSpot’s product teams approach experimentation, validation, and AI adoption — and what early-stage founders can learn from that process.
You’ll walk away with:
Proven frameworks for identifying and validating PMF
Insights into how leading product teams structure MVP discovery
A breakdown of where AI is reshaping early product strategy
Lessons from HubSpot’s own AI journey — and what bets are worth placing in 2025
👤 Speaker
Adam Stevenson
Senior Product Manager (Breeze AI Assistant)
Adam leads product development for HubSpot’s AI Assistant (Breeze), helping millions of marketers and founders unlock new levels of productivity through generative AI. With years of experience building early-stage products and scaling innovation inside a global SaaS company, he brings a unique lens on how startups can experiment, validate, and build faster with AI.
🗓️ Agenda
🕒 10 mins | Setting the Stage
What PMF really means today and how AI is changing how founders find it.
🎤 25 mins | Finding Fit and Building Smart
Adam shares frameworks and lessons from building HubSpot’s AI Assistant, including how to identify fit signals, avoid common traps, and leverage AI in MVP development.
🔥 20 mins | Fireside Chat + Live Q&A
A guided discussion with audience questions gathered ahead of time, followed by open Q&A.
💡 Who Should Attend
Early-stage (Pre-Seed to Series A) founders, builders, and product-minded startup teams who are:
Defining their MVP and searching for fit
Exploring how to integrate AI into their product
Looking for tactical lessons from HubSpot’s product and AI teams
📍 Format
Live virtual session hosted via Luma / Zoom
Interactive Q&A and community discussion
✉️ Get your question in now
Submit your question for the fireside chat when you register - and we'll see you there!
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