The Cost of Design & The Power of Brand (member event)
*** This is a member only event***
WILL SUTTON — Red Bridge Member Roundtable
Will Sutton has led branding and creative strategy for some of the world’s most recognisable brands, including Mars, ghd, Tesco, and global health and nutrition leaders such as Reckitt and Mead Johnson.
Alongside large organisations, Will has worked closely with startups and challenger brands—using design as a business lever, not a layer of polish.
Now Global Design Lead at Reckitt Nutrition, Will brings a strategic view of how design shapes perception, performance, and value at scale.
This roundtable will explore:
The real cost of design—and where it’s often misunderstood
Brand as an operating system, not a surface layer
How leaders can make better design decisions under growth pressure
Who it’s for
Founders building for longevity
Operators and leaders making scale decisions
Marketers, product leaders, and creatives close to the business
Why this matters
Design is one of the least clearly understood investments in business. When treated superficially, it underperforms. When treated strategically, it compounds. This conversation is about knowing the difference—and acting on it.
Intimate, discussion-led, and grounded in real experience.
This event is part of our ongoing member-led roundtable series, created to bring the depth of knowledge inside the Red Bridge community into shared conversation.
📅 Wednesday, 11 February
🕔 5:00 pm (Lisbon time)
📍 Online. Link to be shared prior to event