

The Guide to Scaling Support with AI - Without Losing the Human Touch
Customer support isn’t just about speed - it’s about making your customers feel valued. And while AI has made it easier than ever to automate responses, the brands actually winning in DTC know that automation alone isn’t enough.
That’s why we’re bringing together operators, founders, and CX experts to break down where AI falls short - and why human-in-the-loop is still the competitive edge for high-growth brands.
Learn value-packed insights from Ron Shah, CEO & Co-Founder of Obvi, a leading health and wellness brand, Sachin Jaiswal, Co-Founder of kim.cc, a platform powering personalized customer support for over 200+ DTC brands, Cati Brunell-Brutman, former Head of Customer Experience at Glossier, and Margaret Nyamumbo, Founder of Kahawa 1893 Coffee, who has successfully implemented human-first support org-wide.
Collectively, these speakers have:
Scaled multiple DTC brands to 7, 8, and 9 figures
Supported customer experiences across millions of interactions globally
Helped brands improve retention, loyalty, and lifetime value through smarter support strategies
Built and implemented support systems used by tens of millions of businesses
Here’s what you’ll learn:
Where AI support breaks down - and how it impacts retention and customer trust
Why the best DTC brands still invest in support agents supercharged by AI
How to balance automation with human interaction for a better customer experience
Real-world examples of brands using human support to drive loyalty and repeat revenue
This webinar is built for founders, operators, and CX leaders who want to improve customer experience, increase retention, and build stronger relationships with their customers - without over-relying on automation.
You’ll walk away with practical frameworks, real-world insights, and a clear understanding of how to turn customer support into a true growth lever.
Register for free to secure your spot!