How Brands Win Visibility in an AI-First Internet - Creators, AEO and the New Rules of GTM
AI is changing how brands are discovered, evaluated, and recommended.
Visibility is no longer driven by rankings alone — it’s shaped by how often, where, and by whom a brand is referenced across the internet.
In this session, Passionfroot, Profound and Clay bring together growth, marketing, and brand leaders to explore what actually drives visibility in an AI-first world.
We’ll discuss:
Why AEO is less about “ranking #1” and more about citation density - and what that means for how brands show up in AI-generated answers
How AI systems synthesize information across creators, platforms, and communities, and which signals actually influence visibility
The evolving role of creators in shaping trust, relevance, and authority in an AI-first internet
What the new rules of GTM look like as discovery shifts from search to synthesis - and how teams operationalize this across tools, workflows, and systems
This is a curated session including fireside chats and a panel designed for Marketing & Growth leaders who want to understand how visibility is changing and how to adapt before it becomes obvious.
📍 Seating is limited and approval is required
🍷 Drinks, snacks & conversation
Request an invite → RSVP via Luma
About the Hosts
Passionfroot is the leading B2B creator marketing platform helping modern GTM teams work with creators as a core growth channel. Brands such as Figma, Replit, Granola, Box and Framer use Passionfroot to plan, run, and scale creator-led GTM across platforms like LinkedIn, newsletters, YouTube, and IG. Learn more here.
Profound helps brands understand and improve how they show up in AI-driven search and answer engines. By analyzing visibility, citations, and signals across the internet, Profound enables teams to adapt their SEO and content strategies for an AI-first internet. Learn more here.
Clay is a go-to-market intelligence platform that helps teams find, enrich, and activate high-quality data to power personalized outreach at scale. By combining hundreds of data sources with AI, Clay enables companies to identify the right prospects, automate workflows, and turn insights into revenue. It’s used by modern sales and growth teams to build smarter pipelines and move faster with better data. Learn more here.