Nailing your Gen Z financial services marketing strategy in 2026

​Gen Z is reshaping the financial services landscape and they’re not playing by the old rules. From loyalty and trust to investment priorities and brand values, this generation demands a fresh approach to engagement.

​Join us for an in-person event at X&why in Victoria where we’ll dive deep into what really matters to Gen Z and how financial service providers can connect authentically. We’ll explore strategies to earn loyalty, meet investment expectations, and align with the causes Gen Z care about most.

​A panel of industry leaders (to be announced) will share their insights, offering practical takeaways to help you shape a future proof marketing strategy that resonates in 2026 and beyond.

​Hosted by Wonderful an agency that has worked in the financial services sector with global brands such as HSBC and Global Payments, as well as launching new brands into emerging markets, across POS payments systems, apps, web and campaigns.