Build Your AI Toolkit: When to Use AI, When to Stay Human
You're stuck between two bad options.
Do nothing with AI and fall behind while everyone else seems to be "10x-ing their productivity"?
Or jump on every AI tool and watch your work turn into the bland, generic slop that's flooding the internet?
If you take pride in your work, neither option feels right.
You've tried ChatGPT. Maybe Claude. The outputs were... fine. But they weren't YOU.
They lacked the quality, the nuance, the voice that makes your work stand out. So you're back to doing everything manually, maybe working nights and a few weekends.
Isn't AI supposed to make this list of tasks easier by now?
Here's the real problem
It's not that AI tools don't work. It's that no one's given you a framework for:
WHEN to use them
WHAT to automate and...
WHEN to keep things human.
Jacob is here to help!
What You'll Learn
In this 30-minute session, you'll walk away with a practical, three-step framework for making smart decisions about AI tools:
→ When to use AI as a thinking partner (not a replacement)
→ When to automate parts of your workflow (without sacrificing quality)
→ When to build custom tools (and when NOT to)
You'll learn how to increase your output without working more hours—and without creating work that damages your brand or reputation.
Who Should Attend
This session is for you if:
✓ You've experimented with AI tools but don't feel like your work has gotten easier or better
✓ You have high standards for your work and refuse to put out generic, AI-generated garbage
✓ You're a founder, marketer, salesperson, content creator, or team leader wearing too many hats
✓ You're overwhelmed by tasks but don't want to automate the things that make your work unique
✓ You care about quality AND efficiency—and you're tired of feeling like you have to choose
Why Attend
Because you deserve a better option than "work yourself to death" or "automate everything and lose your edge."
This isn't another hype session about how AI will change everything. This is a practical, honest conversation about how to work smarter without creating "AI slop."
You'll hear real-world examples from someone who's been experimenting within his process including running a newsletter, hosting a podcast, managing brand and marketing. And is on a journey to figure out what actually works (and what's a waste of time).
What You'll Walk Away With
A little more confidence with AI.
No one becomes a pro overnight. Right?
Learn a simple framework to help you decide:
Which tasks deserve YOUR unique perspective (keep these human)
Which repetitive processes you should automate (free up your time)
When it makes sense to build a custom tool (and when to just use what exists)
Practical action steps. You'll leave with specific tasks you can tackle this week to reclaim hours in your schedule without sacrificing the quality that sets you apart.
Confidence. No more second-guessing every time you open ChatGPT or Claude. You'll know exactly when to use AI, when to automate, and when to protect your craft.
The Bottom Line
AI isn't about replacement. It's about resourcefulness.
The people who win in the next few years won't be the ones who automate everything or avoid AI entirely. They'll be the ones who know WHAT to delegate, WHAT to amplify, and WHAT to protect.
Join us to learn how to work smarter—not sloppier.