Founder-led Sales: The Awkward Art of Early Sales
Startups don’t fail because of bad ideas alone. They often fail because selling is harder than building.
Join us for an honest fireside chat exploring founder-led sales: how early-stage founders validate ideas, win their first customers, and sell before they feel ready.
This conversation skips theory and focuses on real experiences, what worked, what didn’t, and what founders wish they knew earlier.
Whether you’re building a company, exploring entrepreneurship, or simply curious about how early traction actually happens, this session offers a behind-the-scenes look at one of the hardest parts of building something new.
📅 Agenda
🚪 Doors Open & Community Networking
🎙 Fireside Chat + Audience Q&A
🤝 Open Networking & Conversations
The Founder : Nathan Saliagas is the Founder of Loanova and will be sharing the raw realities of building traction.
The Founder : Gelaine Santiago , is an award-winning entrepreneur, speaker, and business coach. She is the founder & CEO of Founding Possibilities
The Founder : Celine Guo is the Founder of Sunday Glow, She bootstrapped the company from a $200 investment into a seven-figure business through founder-led sales and building traction before feeling ready.
Facilitator : Marlina Ramchandran Program Lead at YSpace, York University, brings a master-level perspective on startup ecosystem strategy and innovation.
👥 Who Should Attend
Founders, future entrepreneurs, startup-curious professionals, and community collaborators.
🤝 Powered By
One + One (Curated & Powered)
☕ Community Venue Partner
We’re grateful to be supported by Harmony Cafe in building this community. If you’re attending, we encourage you to grab a drink or snack from the café to show your support, and follow them on social media to stay connected.