​Now Media Podcast

​From Binance to Aggressively Building White Swan: AI-Enabled Marketing Under Regulation Across Web3, Crypto, and iGaming

​Growth and marketing in regulated industries like crypto and iGaming can't just copy standard playbooks.

​This episode is about building AI-enabled marketing systems that actually work under those constraints, from someone who's operated everywhere from Binance to early-stage startups.

​Participants

• ​Jeremy White – Host (Now Media)

• ​Riku Hurskainen – Builder, White Swan (LinkedIn)

​About the guest

​Riku Hurskainen is a growth and operations executive based in Helsinki, Finland, currently aggressively building White Swan.

​His work sits at the intersection of growth, business execution, product, and applied AI, turning complex commercial challenges into repeatable systems for market research, content, campaign management, and workflow automation.

​He's led international go-to-market initiatives and partnerships across fast-moving, regulated environments, with Web3, crypto, and iGaming as his strongest domains, including prior experience at Binance.

​Format

• ​Type: Google Meet / Riverside (riverside.com)

• ​Date: September 21

• ​Time: 2:00 PM UTC

• ​Duration: 35 mins

• ​Tone: Growth and operations-focused, systems-minded, direct

​Topics of discussion

​From Binance to building White Swan
What did operating at a company the scale of Binance teach Riku about growth, and how is he applying that now while aggressively building White Swan?

​AI as the enabling layer, not the starting point
Riku's approach puts the business problem first and AI second what does that look like in practice when building marketing systems, and where does that discipline break down for most teams?

​Marketing under regulation in Web3, crypto, and iGaming
What's actually different about running growth and marketing systems in regulated industries compared to standard tech GTM playbooks?

​Who this episode is for

​Growth and marketing leaders working in regulated industries like crypto, iGaming, or fintech.

​Operators curious how AI is being applied practically to GTM and marketing systems, not just as a buzzword.

​Anyone interested in what scaling growth functions across companies from startups to Binance actually looks like.