Stay Visible Between Clients: Email Marketing for Freelancers and Practice Owners

​About the Session:

​You built your practice or freelance business on real expertise. But staying top of mind between engagements — without living on social media — is a different skill entirely. A newsletter bridges that gap.

​In this 60-minute session, email marketing consultant Bev Feldman breaks down what email marketing actually is (hint: it's a spectrum), why it's one of the most durable client-nurturing tools available to independent professionals, and how to build a newsletter that fits your practice.

​We'll cover platform choices for different practice models, why many soloists and small business owners overlook email marketing, and what to write when you're not a "content person,".

​You'll leave with:

• ​A clear picture of where your newsletter fits on the email marketing spectrum

• ​Confidence in choosing the right platform for your practice or freelance model

• ​Content ideas for starting (or finally relaunching) your newsletter

​About the Host:

​Bev Feldman is an email marketing consultant and Kit Certified Expert who helps therapists, financial advisors, coaches, and freelancers build email systems that grow their practices. Through her business, Your Personal Tech Fairy, she specializes in consent-based, human-centered email marketing for independent professionals who didn't go into business to become marketers.