Rethink Research: Get real-time insight into what earns trust
Your message can’t build trust if it doesn’t get tested. Learn how modern healthcare teams are using AI + real audience input to validate messaging and tone before launch.
What This Is: This is not your typical research recap. No 80-slide decks. No 6-week delays. No abstract findings that never reach creative.
Instead: a fast, focused walkthrough of how teams are testing content with real people—in days, not months.
You’ll see:
How modern research tools let you survey your own audiences
What tone and creative testing looks like in action
How to blend AI with human input to generate feedback you can actually act on
We’ll walk through a live example using healthcare-specific content tested with real audiences.
Who This Is For:
Marketing and brand leaders in pharma, biotech, and health tech
Comms and creative teams working in regulated industries
Anyone frustrated by the speed, cost, or impact of traditional research
You’ll Leave With:
A smarter way to test messaging before launch
Live examples of how tone impacts trust
A new framework for folding research directly into your marketing workflow
Real data from a pre-event study showing what worked (and what didn’t)
Why It Matters: Most healthcare teams want to be insight-driven. But market research often gets skipped or delayed because of budget, time, or bandwidth.
This session shows a faster, more flexible approach—where the same data that drives strategy can also power creative.
See how real-time feedback loops can:
Reduce MLR friction
De-risk messaging decisions
Help you move faster and with more confidence
About Our Co‑Hosts
🔍 Panoplai
An AI-powered research platform that unifies your surveys, audience data, and open-end responses into a single, panoramic insight system. Built with enterprise-grade compliance and real-time analysis, Panoplai helps health and life sciences teams go from question to activation in minutes.
🎨 Contrary Collective
A full service agency helping health brands go to market with clarity and impact. We take the insights surfaced by partners like Panoplai in combination with your data and turn them into messaging, design, and content that moves audiences to action.
Register now to attend live or get the replay.