Branding 360° | Design Aesthetics With A Touch Of AI
Your brand already has a visual language, whether you’ve defined it or not.
From the way you use spacing to the way you frame images, these choices shape how others perceive your brand. While it may come more naturally to some and take hours to evolve for others, we as humans have an innate draw to aestheticism and can always further enhance how we exemplify it.
In this three-hour workshop, designer Echo Zhou will support you in evaluating and articulating your personal style, whether in relation to your personal Instagram, your startup, or your creative practice. Together, we’ll translate your instinct into a system.
What you’ll walk away with |
Your own Visual Grammar Sheet → A clear map of your colors, typeface, use of space, signature treatment, and the one thing you never do. A reference for every piece of content you create from here on.
Your own AI assistant → Built in the workshop, trained on your aesthetic, ready to check posts, brainstorm visuals, and support copy drafting. Yours to keep.
A first look at Midjourney image generation → see what it can open up for visual creators.
Three questions to support you on your design journey → something we believe is more useful than any checklist.
This event is open to all, regardless of technical or artistic experience.
Please RSVP as soon as possible, as capacity is capped at 15 people to ensure an optimal workshop experience.
Learn more about Echo Zhou | @echo_is_not_here
Echo Zhou is a creative director, designer, and artist working across product design, branding, cinematography, spatial experience, interactive installation, and experimental performance. Her practice distills intangible identity into coherent systems of visual language and tangible experience.
Learn more about Branding 360° | @branding3sixty
Co-founded by a marketer and an engineer, Branding 360° creates space to explore how ideas take shape, how brands build trust, and how marketing connects people, products, and communities, both online and offline. Join us to share thoughts, exchange perspectives, and build with intention.
Learn more about INTDEV Offline | @internetdevelopmentstudio
INTDEV Offline is a program ran by the partners at Internet Development Studio in Seattle, Washington. The partners practice how to best triumph in the market and economy for themselves and others. They believe an environment that practices this value enables everyone to do their best and brings prosperity to all.