Say More With Less - Noma Bar

​What do you see first, and what did you miss?

​Noma Bar. Graphic designer. Illustrator. Often says two things at once. Known for his unmistakable use of negative space, creating images that reveal more, the longer you look.

​Combining concept and reduction, Noma's work has the ability to communicate ideas with almost nothing, working with clients such as Netflix, Rolls-Royce, Coca-Cola, and NYT.

​Join James Sommerville OBE who will explore Noma’s perspective on the discipline of reduction, how complex ideas are communicated through minimal form, and why what you remove matters more than what you add.