​Don’t just run campaigns; build systems that run themselves 🤖

​Most founders and marketers treat AI as a tool for writing copy faster or automating ads. But the real shift is happening underneath. In the way go-to-market systems are being rebuilt from the ground up.

​Instead of single-use hacks, the next generation of builders and marketers are engineering repeatable, AI-driven workflows that combine human insight with machine execution: parsing messy data, scoring leads, detecting intent, and triggering personalized outreach – all without touching a spreadsheet (well, almost).

​The builders who figure this out first won’t just scale faster; they’ll build companies that operate on a new clock speed.

​In this session, AI marketing strategist, John Tay, will break down what it means to build an AI-native GTM system and how to turn AI from a productivity add-on into an autonomous growth layer.

​John is currently leading AI marketing at Riverside, where he builds AI-driven marketing systems for the world’s leading podcast and video creation platform.

​John will unpack how to:

• ​⁠Spot agentic opportunities inside your funnel where AI can qualify leads, personalize outreach, and optimize campaigns in real time.

• ​Design your GTM around intelligence, not intuition — from signal detection to automated actions.

• ​Build modular marketing systems with low- and no-code tools like n8n that connect insight to execution.

​You’ll walk away with a blueprint for transforming your marketing ops into a living, learning system – one that scales insight, speed, and experimentation far beyond human limits.

​​​About Build Club

​Build Club is the world’s fastest-growing community for AI builders — empowering engineers, PMs, designers, and operators to learn AI by building. In just over a year, our community has grown to 10,000+ members across 40+ cities and shipped 11,000+ AI projects. Featured in Forbes and having raised a US1.2M round from Blackbird, Airtree, and Archangel Ventures, we are working with partners like Groq, Lovable and Vercel to be the training campus for 1 million AI builders by 2026.

In a sea of AI and tech communities, our Singapore chapter aims to reduce the difficulty of learning and integrating AI across all levels; think practical upskilling, real life integration, and even AI bounties and job placements, driven by our unique community thesis.

​​​Brought to you by Build Club Singapore City Leads: Jay Teo, Ryan Thoo, Eugene Teo.

​About Airwallex for Startups

​Airwallex for Startups is a dedicated program for globally ambitious, venture-backed founders. It combines Airwallex’s powerful cross-border financial infrastructure with curated perks from Airwallex and partners like OpenAI, Nebius, Notion and more. Plus, get exclusive access to a CFO Expert Panel and AI Sandbox. From your first fundraise to scaling internationally, Airwallex for Startups will equip you with the tools, network, and expertise to accelerate every stage of your journey.

​About APAC Marketers

​APAC Marketers is a volunteer-led community of marketing practitioners. Built on real connections - not pitches. Known for its packed events like AI Demo Day and Middys, the community brings together marketers, founders, and creators who are closer to the work to exchange ideas, share learnings, and shape the future of marketing in the region.