Card Sorting for Smarter Information Architecture

​Card sorting is one of UX research’s simplest yet most powerful tools. It's low-cost, fast, and incredibly effective. Despite its value, it’s often overlooked in modern product workflows.

​In this workshop, we’ll revisit the full potential of card sorting and explore how it can directly shape a product’s Information Architecture. 

​Our speaker, Letícia Braga Maestri, brings 5+ years of experience across industries including healthcare, finance, government, e-commerce, HR, and SaaS. With a background in Arts & Design, a postgraduate degree in User Experience, and certification in accessibility, she blends creative thinking with practical research expertise.

​Whether you’re new to UX or looking to sharpen your research toolkit, this session will help you bring clarity, structure, and user insight into your IA decisions.