

(tried and true) The Ultimate CRM + ERP Integration
If your CRM is messy, your revenue reporting is messy. Simple as that.
In this session, we’ll break down the most common ways HubSpot and Salesforce data goes off the rails for finance teams, and how to set up a “finance-grade” CRM that holds up in close, forecasting, and audit prep.
We’ll cover:
The CRM failure points that create downstream revenue chaos (stages, fields, handoffs, hygiene)
A practical playbook for “finance-grade” HubSpot/SFDC setup: required fields, definitions, and governance
How to reduce manual reconciliation and stop spreadsheet archaeology at month-end
Live walkthrough + Q&A
Who should attend:
CFOs, Heads of Finance, Controllers, and RevOps leaders at high-growth companies who want cleaner revenue data, faster close, and fewer surprises.