Integrating AI into Commerce: Legal Realities & Practical Applications

​AI is rapidly reshaping how D2C and multichannel brands operate, from boosting conversion rates to streamlining retention strategies. But as opportunities grow, so do questions: How do you integrate AI effectively while staying compliant? What regulations matter now, and what’s likely to change in the coming year?

​Join us for an exclusive conversation with Tim Richardson, Co-founder of Factory, an AI-first commerce agency and host/writer of the Offcuts podcast & newsletter, and Natasha Ahmed, Partner at Akin, one of the world’s leading law firms. Together, they’ll unpack the intersection of AI strategy, hands-on implementation, and the evolving legal landscape that brands need to navigate.

​In this session, we’ll explore:

• ​The state of AI law and compliance in mid-2025 and what’s next for ecommerce and D2C brands
  

• ​Which AI-related compliance issues directly impact online retail (and which you can safely deprioritize)
  

• ​How compliance fits into, or shapes, your brand’s AI adoption plan
  

• ​When it’s worth bringing in legal or technical experts, and how to choose partners who understand commerce
  

• ​Practical ways brands are already using AI to drive conversion, improve retention, and streamline operations, without tripping legal wires
  

​Whether you’re actively deploying AI or just starting to explore its potential, you’ll leave with a clearer view of the opportunities, the guardrails, and the practical steps to move forward with confidence.

​Event Details:

​📅 Date & Time: Thursday, September 4th @ 10am EST / 3pm GMT

​📍 Location: Virtual via Zoom

​How to Participate:

​Simply RSVP to this event and join the session live.

​👋 We can’t wait to see you there!