Tejas Project E (Entrepreneurship) : Marketing for Cybersecurity Startups - A CISOs Practioner Overview

​Speaker - Anshu Gupta

​Cybersecurity startups often struggle not because their technology is weak, but because their messaging fails to resonate with how security leaders actually evaluate and purchase solutions. After reviewing thousands of vendor pitches as a CISO, advisor, and investor, one pattern is clear: most cybersecurity marketing is built without understanding the buyer’s reality.

​In this session, Anshu Gupta shares a practitioner’s perspective on how CISOs truly assess products, build trust, and make purchasing decisions based on messaging. Attendees will learn why traditional cyber marketing approaches fail, what signals create credibility with security leaders, and how startups and vendors can align their messaging with real operational needs.

​This session is designed for cybersecurity founders, marketers, and product leaders who want to move beyond buzzwords and learn how to communicate value in a way that security buyers actually trust.