Founders Bay Virtual Workshop: Sell Before You Scale: Use HubSpot’s Free CRM to Build Your First GTM Engine
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Building a startup is hard—but building one without a clear go-to-market engine is even harder. In this hands-on Founders Bay workshop, fractional GTM & sales leader Laura Garrison will walk early-stage founders through how to validate their sales motion before investing heavily in tools, people, or processes. You'll learn how selling early—and selling simply—can dramatically increase your odds of traction and product-market fit.
Laura will break down how to structure your earliest GTM experiments using HubSpot’s free CRM, showing founders how to track prospects, build repeatable communication flows, and generate real insights from early customer interactions. Whether you’re pre-launch, pre-revenue, or iterating fast, this session will help you avoid common early-stage mistakes while building a GTM system that works at your stage.
Expect a practical, tactical workshop that goes beyond theory. Laura will share templates, examples, and frameworks you can implement today—without needing a sales team or expensive software. You’ll walk away with clarity on what matters at the earliest stage of GTM, what to ignore, and how to use HubSpot to build momentum before you scale.
✅ What You’ll Learn
How to design a simple, founder-led GTM motion before hiring sales
How to set up HubSpot’s free CRM for lead capture, tracking, and follow-ups
The exact workflows early-stage founders should automate (and which ones to avoid)
How to build a pipeline that actually reflects your real customer journey
How to run early experiments that validate positioning, messaging, and pricing
What data to track to know if your GTM engine is working—or not
How to build repeatable processes that become the foundation of a scalable sales system
Our Speaker:
Laura Garrison, Director of Sales Enablement at Grand Avenue Software
About Us
Founders Bay is a membership community of 80,000 founders and VCs coming together to grow their startups through curated weekly events, expert-led virtual workshops, and educational resources. Proudly woman-owned and operated by Mariane Bekker, we are dedicated to empowering a diverse and inclusive startup ecosystem. Subscribe to our newsletter and become a member today.
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