Live Demo: How AI Search Has Changed Your Website Traffic | Set Yourself Up Lunch + Learn
Join us on September 10th with special guest Emily Patterson!
AI has changed how we find information online. Google search now has the AI panel and AI mode. Many people are no longer even taking their questions to Google. Instead, they use ChatGPT, Claude or other AI platforms. For nonprofit websites this has caused a dramatic decline in search traffic and has organizations rethinking their entire digital strategy.
This webinar covers free tools you can use to get insight into how AI is impacting your website traffic.
If possible, get access to your organization’s Google Analytics 4 and Google Search Console accounts ahead of time. Then, follow along as I show you how much traffic you are getting from AI sources and how your site is appearing AI search.
What to Expect
Introductions
Lunch & Learn topic: explore a comms topic and offer advice on mini-weekly boosts (micro) and larger time savers (macro)
Q&A session: holding space to talk about your current challenges
What's a Lunch + Learn?
Back in the day, advertising agencies hosted company-wide Lunch and Learn events to introduce new concepts and technology to support the continued learning of its people.
We're taking an advocacy lens to this concept to help democratize digital communications knowledge for organizations, campaigns, entrepreneurs, and activists who are working toward social change.
✅ What it is: a conversation to feel more aligned with your work, reduce workload, get actionable advice, and empower you!
🚫 What it isn’t: another lunch and learn where you walk away feeling overwhelmed.