Launch of The User Funnel Playbook for the Social Sector

​Nonprofits often reach people at the right moment—but how do we make sure people return, benefit fully, and share what they’ve learned with others?

​That’s where the User Funnel Playbook comes in. Developed by the Agency Fund’s Product Science team, the playbook offers a simple, practical framework to help mission-driven teams understand their users’ journey, identify drop-off points, and design for deeper engagement.

​This 60-minute session will include:

• ​The Playbook in Practice (15 min): Temina Madon (Co-founder, The Agency Fund) introduces the framework and tools, showing how they apply in social impact settings.

• ​Film Screening (5 min): A short story of how Digital Green strengthened their user journey to reach 8.2 million farmers across South Asia and Africa.

• ​In Conversation with Jorge Mazal (20 min): Former Duolingo CPO joins James Walsh (Senior Behavioral Scientist, The Agency Fund) to share lessons on designing products people keep using—and what nonprofits can take from that.

• ​Audience Q&A (20 min): Ask your questions directly to Jorge, Temina, Jamie, and the Product Science team.

​Why join?

• ​Discover how nonprofits are already utilising these tools to expand their reach and impact.

• ​Learn practical ways to understand your users’ needs and keep them engaged.

• ​Discover how tracking engagement can also help you tell a stronger story to funders.