Breakthrough: Overcoming a Customer Discovery Cold Start
“Just get out there and talk to people!” Well-meant but ultimately unhelpful advice when you’re starting out with a big idea and looking for ways to test the market.
How do you “just get started” with Customer Discovery? How can you get over the hurdles and hesitations?
With curiosity, humility, and a good strategy in place!
Customer Discovery can be downright fun to do with the right tools, techniques, and mindset. Join us for a lively discussion and interactive session all about the Customer Discovery process and find a path forward that works for you.
We’ll help you breakthrough and overcome that cold start problem that plagues so many ambitious innovators and aspiring entrepreneurs.
In Breakthrough: Overcoming a Customer Discovery Cold Start, you’ll learn how to:
BUILD a Customer Discovery structure for work that works for you
CHOOSE who to focus your discovery on
FIND experts to speak with around the world
ASK the right questions to get at validation
HAVE insightful conversations you actually enjoy
COLLECT and organize all that data effectively, and
ANALYZE feedback and perspectives for actionable items
Great for those feeling that cold start challenge, and for those with a few customer discovery conversations in the books already. Brush up on your strategy, develop new questions, define your target. We’ll breakthrough that cold start, and you’ll leave with actionable steps to get you started, now!
About the Presenters: Leah + Joel, Principals at Kelford Inc.
Meet Leah Leah Sanford is a 20-year veteran of marketing and communications and has been described by clients as “the business hug every entrepreneur needs.”
She spends her days helping established organizations and experts define their position in the market and connect with their ideal customers around the world. And when not consulting, she can be found in the (virtual) classroom, teaching international trade practices and entrepreneurship programs to ambitious innovators across Canada.
Meet Joel
Joel Kelly is an internationally award-winning marketer and copywriter, endlessly curious about marketing across the ages, obsessed with learning and writing on the topic, and enthusiastic about helping others embrace a strategic outlook to achieve their marketing goals.
He works with clients to understand their unique value and articulate it in ways their best prospects and customers understand and appreciate. He writes a daily and weekly newsletter at KelfordInc.com about topics like marketing positioning, copywriting, AI, and advertising history.