Table Ronde with Anie Rouleau (The Unscented Company)
Anie Rouleau is the Founder & CEO of The Unscented Company, one of Canada’s most inspiring sustainable consumer brands. What started as a simple but bold idea — to redefine what “clean” means — has grown into a nationally recognized company built on purpose, simplicity, and impact. Anie is a B Corp leader, a Dragons’ Den alumna, and has been named among Canada’s Top Growing Companies for four consecutive years.
Founded in Montreal, The Unscented Company creates natural, fragrance-free home and body care products designed to reduce plastic waste through refillable and waterless formats. The company is now sold in thousands of retail locations across Canada, has expanded into the U.S., achieved a B Corp score of 101.7, and helped eliminate more than 1.8 million single-use plastic bottles in 2024 alone.
Topics on the menu:
🔥 The founder journey: early mistakes, tough decisions, and lessons learned
🌱 Building a mission-driven company that can actually scale
🛒 Getting into major retailers and scaling a CPG business
💡 What aspiring founders need to know before launching a consumer brand
What is Table Ronde?
Table Ronde hosts live conversations with $100M founders, CEOs, investors, and operators who’ve built real companies.
Real stories, lessons, and connections for the next generation of builders.