How to Launch a Sold-Out Jewellery Collection in 2026

​How to Launch a Sold-Out Jewellery Collection in 2026
Free · Live · 26 March · 18:00 (GMT +1)

Most jewellery collections don't fail because the work isn't good.
They fail because the launch isn't planned.

This webinar covers the complete framework — from the moment you start planning your drop to the 72 hours after it goes live.

In one session, you'll learn:

① Launch Timeline Blueprint
When to start and what to do at every stage — including before your product photos exist.

② Competitor Research & Positioning
How to find your place in the market without spending days guessing.

③ Content Strategy
Exactly what to post, how much, and in what format across a full collection launch.

④ Photography & AI Visual Production
How to shoot at home in silver and use AI to generate every colour way — live demo included.

⑤ AI for Launch Management
How to use AI tools to plan, write, and manage your entire launch workflow.

⑥ Audience & Community Building
How to have buyers ready and warmed up before the drop goes live.

⑦ Waitlists, Early Access & Sales Windows
The mechanics that make collections sell out faster.

⑧ UGC, Influencers & Collaborations
How to get others talking — without a big budget.

⑨ Email Marketing Sequences
The email flows that turn followers into buyers.

⑩ SEO & AI Search Optimisation
How to get found at launch time — on Google and in AI search tools.

Who this is for:
Independent jewellery makers and small jewellery brands who create and market their own work — and want a system that actually converts.

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ABOUT CHOCIANAITE

Chocianaite is a creative agency specialising exclusively in jewellery brands.

Founded by Auguste Chocianaite, the agency has spent 8 years working with independent makers and growing jewellery businesses across the UK, US, and Europe — on photography, branding, content strategy, launch campaigns, and marketing.

We don't work across industries. Jewellery is all we do.

www.chocianaite.com · @chocianaite