Offcuts Live - a breakfast with Tim Richardson, Erik Arnewing & Ola Ekerhov
AI isn't a topic that keeps coming up in commerce conversations. It is the commerce conversation.
This in-person breakfast is built around that hosted by Centra, ROIROI + DEMA. One focused discussion about how AI is reshaping the way people discover products, make decisions and how businesses need to respond - filmed live as an Offcuts podcast recording.
Join us at Centra's Stockholm HQ on Thursday 28th May, 8.30am for a candid conversation with Tim Richardson, Founder of Offcuts and CEO of ROIROI, Erik Arnewing, CTO at Stellar EQ and Ola Ekerhov, Ex-Acne Ecommerce Director and Founder of Lola Digital Solutions.
We're keeping it deliberately small - an intimate group of commerce leaders, breakfast, great coffee and a direct conversation designed to go deeper than your typical panel talk.
Here's how the morning looks:
🥐 Breakfast & networking from 8:30am - good coffee, delicious pastries and time to connect with the people in the room before we get started.
🎙️ Live podcast recording from 9:00am - an intimate panel conversation on stage about how AI is actually reshaping commerce. No slides. No pitch. Just an honest discussion from people building through it in real time.
☕ Open networking from 10am to close - stick around and continue the conversation.
What we'll be getting into
AI is changing commerce on two fronts and most brands are still figuring out what to do about either of them.
Externally, how your customers find you is shifting. AI search is replacing Google as the starting point. Your .com isn't dead - but it needs to work differently. Agentic shopping is closer than most brands think.
Internally, 76% of businesses are using AI. Almost none have embedded it into work that actually moves the needle. The gap isn't access - it's execution.
We'll get into the questions operators are actually wrestling with right now:
Whether AI investment is actually returning anything and how to tell the difference between real value and busy work
Why most brands are stuck at surface-level adoption and what the ones moving fastest are doing differently
How AI is changing the way customers discover and buy and what that means for your site, your search presence and your conversion
Whether your reporting is keeping up and the operational habits worth replacing with automation
This is a small, intentional gathering, the kind where the conversations in the room are as valuable as the one on stage so spaces are limited - register your interest to attend.
Offcuts Live is powered by ROIROI, Centra and DEMA.