The 2026 GTM Motion : from Signals to Pipeline

​In 2026, the winners won’t be the teams with more data.

​They’ll be the teams who know how to act on them.

​Your GTM team already has the signals:
Website visits. Job changes. Social engagement. Product usage. Hiring signals.

​The problem is not lack of data.
It’s that signals end up scattered across Slack, CRM, and GTM tools.

This session (co-hosted with SalesCaptain) shows you how to build a signal-led GTM operating system:
A system where accounts are continuously scored, prioritized, and routed into the right actions automatically, so your team only spends time where human effort actually matters

​What you’ll learn

• ​The 3-score framework to prioritize accounts: Fit × Engagement × Potential Value

• ​How to stop treating signals as “send email now” triggers and start using them as orchestration inputs

• ​The Action Matrix: what Sales & Marketing should do for each account segment

• ​How Lemlist is operating internally to build the GTM motion for 2026

​Who this is for

​Growth, RevOps, Sales Ops, GTM Engineers, SDR/BDR leaders, and founders.
Anyone who wants to create more pipeline with a leaner, smarter GTM system.

​You’ll get

• ​Slides

• ​Recording sent to all registrants

​👉 Reserve your seat and bring your Sales, Marketing, and RevOps teammates.
This only works when the whole GTM system aligns.