Selling to the C-Suite: Listen. Create. Engage.
Most sales teams talk at senior buyers. They lead with product, pile on features and wonder why the CEO stopped replying after the first meeting.
The ones who win at this level do something different. They listen before they pitch. They create a narrative the buyer sees themselves in. And they engage on terms that respect how senior people actually make decisions.
On Thursday 26th February at 10am, I'm running a live session on the framework I've used to help sales and marketing teams at IBM, Microsoft, Google, Cisco and Cognizant unlock new conversations and major deals at the C-suite level.
I'll walk through Listen. Create. Engage - a workshop to give you the toolkit to change the way you talk to your clients, including what most teams get wrong and how to fix it.
It runs about 2 hours with time for questions.
What you'll take away:
What the C-suite wants to hear
How to cut through the noise and get to the point
How to create a compelling story
How to reach people in the first place
How to close
If you manage or work with a sales team that sells to senior buyers, this is worth your time. If you're a CEO who wants your team to get better at this, forward this to your Chief Revenue Officer or Chief Marketing Officer.
As the title suggests, this webinar is for B2B companies not agencies.
Register below and you'll receive the full framework as a PDF after the session.