Storytelling, Gamified + Michelle HK Meetup!

​What happens when a brand strategist and a game designer walk into a bar?

​You play a storytelling game.

​Michelle builds frameworks that measure the trust storytelling creates. Vince builds games that use storytelling to change how people think. Completely different worlds, same conclusion.

​What to expect: A super chill meetup. we'll play one of Vince's storytelling games, conversation between Michelle and Vince about why storytelling works and why most people measure it wrong, then hang out over drinks.

​Who it's for: Founders, marketers, brand builders, content creators, educators, experience designers, game designers, anyone who uses storytelling in their work. Or you just want to hang out.

​The people behind this:

Michelle Lo Horton Founder of The StoryARC™ Studio. Shut down a seven-figure marketing agency because she was measuring the wrong things. Built the ARC Framework to measure what storytelling actually creates, Memory, Familiarity, and Intent. NYC ↔ Singapore.

​Vince Siu Founder of Press Start Studios. Builds storytelling games for impact and education. Obama Foundation Leader, WEF Global Shaper. Hong Kong.