The Credibility Playbook: How to Build a Cringe-Free Personal Brand That Opens Real Doors
In this free, high-impact session, Vanessa Errecarte—award-winning UC Davis lecturer, CEO of Marketing Simplified, and creator of one of the nation’s first MBA-level personal branding courses—introduces a smarter, more sustainable way to build a personal brand.
One that actually works.
Not by promoting yourself.
Not by chasing followers.
Not by trying to hack algorithms “go viral.”
But by earning visibility through clarity, credibility, and service.
This is the exact approach she’s used to help thousands of professionals unlock:
Career opportunities
Industry recognition
Business growth
Consulting opportunities
Speaking engagements
…and most importantly, trust at scale.
What You’ll Learn
✔ Why most personal branding advice feels uncomfortable—and why it doesn’t work
✔ The shift from attention → memorability (and why it changes everything)
✔ How to develop a distinctive point of view people actually remember
✔ A simple framework to turn your expertise into thought leadership
✔ How to use AI in a way that helps you rise above the noise instead of disappear in it
This workshop is designed for:
Professionals
Leaders
Students
Experts who have spent more time honing their craft than being loud online
About Vanessa
Vanessa Errecarte is the Founder & CEO of Marketing Simplified and an award-winning lecturer at UC Davis Graduate School of Management.
She teaches one of the country’s only MBA-level courses on personal branding and has been named Teacher of the Year twice.
Her work has helped thousands of professionals become more valuable, visible, and impactful—without compromising who they are.
Her new book, Valuable & Visible: Redefining Personal Branding with Impact Over Image, reframes personal branding as a tool for credibility based in service, not self-promotion.