AI in SMB Marketing Today: Playbooks, Automation & Agents
AI is showing up everywhere in marketing conversations, but what's actually working today and what's not? Many business owners and teams experiment with tools, only to end up uncertain about the next step.
In this session, we'll give a clear overview of the current state of AI in marketing. We'll look at how small and mid-sized businesses are using AI in three ways:
Playbooks – Simple, repeatable processes for content and follow-up
Automation – Connecting tools so repetitive marketing tasks run on autopilot
Agentic Workflows – The emerging future where AI can autonomously plan and execute complex activities, with both risks and rewards
The goal of this session is to share what people are really doing, where they're getting value, and what to watch for next.
What We'll Do Together
Survey how AI is being applied in marketing today
Explore practical examples and common pitfalls
Discuss what the future of agentic AI could mean for marketing leaders
Why It Matters
Understanding what's working right now helps small business leaders avoid wasted effort. This session highlights real practices, not just possibilities, so you can decide where AI fits in your marketing approach.
Who This Is For
Business owners who want a clear picture of AI’s role in marketing
Marketing leads and consultants interested in practical use cases
Teams curious about the risks and rewards of agentic AI
When
📅 Friday, Sep 26, 2025
⏰ 12–1 PM PT / 3–4 PM ET
How to Prepare
Bring your questions about where AI does or does not add value in marketing
No tools or prior experience required
If you're ready to cut through the noise and get a balanced look at how AI is being used in marketing today, this session is for you.