F&B Marketing Masterclass
Learn how to market your F&B business more effectively with Lucy Bradley, a strategic brand advisor, tactical marketing expert, and speaker with 15+ years of experience through Plug Consultancy.
Let's face it, Dubai's F&B scene is crowded. So, what are you doing to stand out? Print advertising is pricey, social media feels flat, and your ideal customers are always just out of reach. Good news – we can help!
On Tuesday, 3rd February, we are partnering with one of Dubai's best-known marketing experts, Lucy Bradley, for a complimentary tactical marketing masterclass designed specifically for F&B brands. Lucy's approach is all about practical, cost-effective ideas that cut through the noise, attract the clients you want, and keep them coming back in a saturated, loyalty-shy landscape.
This free 2-hour masterclass will cover:
How to create a dream list of clients
Developing clear messaging and impactful design
Creative ways to nurture your contacts
Building and maintaining a useful database
Smart ways to reward loyalty
The best bit? You'll leave with an affordable strategy that you can action immediately.
🕐 Event Agenda (subject to change)
8:00 AM - Registration & Networking
9:00 AM - Welcome & Masterclass Begins
9:15 AM - Dream Client Lists & Messaging
10:00 AM - Database Building & Nurturing
10:45 AM - Loyalty Strategies & Q&A
11:00 AM - Close & Networking Continues
📍 Venue: The LoLo House, Al Quoz, Dubai – Central location perfect for F&B professionals.
Register Now: Limited spaces – Secure Your Place!
Meet Lucy Bradley
Lucy Bradley is a strategic brand advisor, tactical marketing expert, and speaker. Since founding her brand consultancy Plug Operation Design in 2007, her team has helped countless local and international businesses get noticed and grow with tactical marketing campaigns and memorable communications.
She holds regular masterclasses with organisations such as the British Chamber of Commerce Dubai and the French Business Council, teaching entrepreneurs how to market themselves better.
Lucy is also a regular contributor to major media outlets, including Arabian Business, Gulf News, The National, Entrepreneur ME, SME10X, and Abu Dhabi SME Hub.
Event Organisers
Foodpreneurs Collective – Championing conscious FoodTech, AgriTech, and wellness startups across MENA.
Pitch Lounge – Global platform connecting startups with investors in FoodTech, AgriTech, and wellness.
Plug Operation Design – Tactical marketing consultancy founded by Lucy Bradley.
Event Target Audience
F&B entrepreneurs, restaurateurs, CPG founders, beverage innovators, hospitality professionals, and marketing leads in Dubai's vibrant food scene. Ideal for early-stage brands seeking practical, affordable growth tactics amid competitive markets. Open to all experience levels – from bootstrapped startups to established SMEs.
Event Promoters
Foodpreneurs Collective and Pitch Lounge run curated pitch, panel, networking, and educational events supporting the F&B startup and SME ecosystem. We connect founders, business owners, investors, accelerators, and industry professionals across Europe, Middle East, Latin America, and Asia.
Our mission: Accelerate conscious nourishment through ecosystem building.
Event Format & Experience
Interactive 2-hour workshop with live demos, Q&A, actionable takeaways, and post-event networking. Professional photography/videography for social proof. Coffee/refreshments provided.
Capacity: 30 attendees (limited for interaction).
Registration & Tickets
Free entry. Approvals-based to ensure right fit. Register via Wix Events.
Confirmation email with map/directions.
T&Cs:
Photo/video consent required
Data stored for event updates/newsletters
No-shows may impact future invites
Cancellation: 24h-48hr notice appreciated.
For Participation Inquiries
Founders interested in speaking, investors seeking deal flow, or brands for partnerships – contact Sascha Dutta at [email protected]
UAE Foodpreneurs Collective WhatsApp Community
Join our WhatsApp group for founders, investors, and consultants based in or linked to the UAE:
https://foodpreneurscollective.kit.com/whatsappsignupform
Community updates, expert support, and event invites (500+ members).
Pitch Lounge Global Community
For updates on Pitch Lounge events and relevant networking, please also join our event series groups and subscribe to our newsletter:
“Food & Beverage Pitch Events”
https://www.linkedin.com/groups/12503914/
To connect, learn, and network within this region, join our new “MENATI Food & Beverage” LinkedIn group:
https://www.linkedin.com/groups/12910098
"Foodpreneurs Collective" groups:
https://www.linkedin.com/company/foodpreneurs-collective
https://www.facebook.com/groups/1011595082701141
Subscribe to our “Pitch Lounge” mailing list on our website for periodic updates on pitch events and other support to the startup-investor community:
www.pitchlounge.net/newsletter
We can't wait to meet you!
Kind Regards,
Lucy Bradley, Masterclass Workshop Leader (Plug Operation Design) | A strategic brand advisor, tactical marketing expert, and speaker.
Sascha Dutta, Event Co-host & Founder (Foodpreneurs Collective) | Ambassador (FoodHack Dubai), Free From Food & Health Ingredients, Forward Fooding, and GourmetPro.
Jamal Maxey - Co-Producer & Event Promoter (Pitch Lounge) | Former Mentor (Techstars - Saudi Arabia) | Ambassador (The Food Cons & Forward Fooding)