Love Beyond Possession: Tree® Network Launch
Helsinki, November 2024 — An era of efficient ownership.
At SLUSH 2024, Tree, a startup determined to shift the entire product system, is teaming up with VAIN to launch Love Beyond Possession capsule collection. This isn’t just another release—it’s a direct challenge to the very idea of fashion ownership. You’re not just buying physical pieces anymore. You’re borrowing a moment.
Read more: Growtree.co
Event schedule:
18:45 Doors open, entry with QR code
19:15 Ecosystem keynote (STJM)
Finnish Textile & Fashion has consistently pushed forward indusry's efforts towards transparency. Managing Director Marja-Liisa Niinikoski will share her insights on the future of the industry and ways to build a sustainable ecosystem to support this transformation.
19:30 Network discussion (Vaarnii, Robes, United Imaginations, Tree)
Industry movement towards circular economy is chaging brand-consumer relationships. In this panel, Antti Hirvonen (Vaarnii), Anna Sillanpää (Robes Rental), Steve Brown (United Imaginations), and Kasper Karimaa (Tree) are taking a stance on business models for sustainable growth.
20:00 Music & networking (DJ Duo)
Enjoy a moment in the venue's historic business landscape and let the beats of a DJ duo colour the dark winter night of Helsinki. Meet the essential names at the crossroads of consumer products and technology - guests at the event have been carefully curated for you.
23:00 Slush Official Afterparty
Accessibility information:
The venue is generally accessible. Detailed accessibility information will be provided to participants in advance. If you would like more information sooner, please reach out to elli@growtree.co.