Story, Power, and Change: Using Narrative to Move People and Policy
In a crowded and polarized media landscape, facts alone rarely drive change. What shapes public opinion, policy decisions, and collective action are the stories people hear, trust, and share. Yet many social impact efforts still treat communications as an afterthought, rather than as a core driver of change.
This discussion explores how storytelling, media, and creative practice can be used more intentionally to shift mindsets, influence behavior, and build movements. How do we craft narratives that cut through the noise and resonate across different audiences? What role can independent media, arts, and grassroots storytelling play in shaping public will?
We will also examine storytelling as a form of power. Who gets to tell the story, whose voices are amplified, and how do we ensure narratives are ethical and grounded in lived experience? From local campaigns to global movements, the session will explore how communication strategies can move beyond awareness to mobilize action and influence policy at scale.
Speakers
Jenni Cardamone is Vice President of Partnerships at Devex, leading strategic communications and global development partnerships.
Mariana Diaz is Development Manager at CHASE Africa, leading fundraising and program growth across international contexts.
Preethi Herman is CEO & Co-Founder of Nguvu Collective, advancing women’s leadership and social change globally.
Shaylor Mwanje is Head of Communications, Advocacy and Partnerships at JMERC Uganda, advancing education policy and reform.
Ravinol Chambers is Director and Founder of Be Inspired Films, helping organizations tell impactful stories through creative media.
Lewis Smith is Senior Business Developer and Fundraising Manager at Justdiggit, specializing in partnerships and climate-focused fundraising.
Discussion Questions
How can storytelling and media be used more effectively to drive behavior change and collective action?
What does it take to build narratives that resonate across different audiences and contexts?
How do we ensure storytelling is ethical, inclusive, and grounded in community voice?
What role can narrative play in shaping policy, public will, and long-term systems change?