How Halo Collar Built a $100M Brand - Real Talk with Their VP of Omnichannel
How Halo Collar Built a $100M Brand — LIVE AMA with Their VP of Omnichannel
We’re sitting down with Julie Mykoff, Vice President of Omnichannel Retail at Halo, for a live AMA on how the brand built a $100M business by blending innovation, community, and omnichannel excellence.
From launching breakthrough pet-tech products to scaling across retail and DTC, Julie has played a key role in Halo’s rapid rise. She’ll share insights on what it takes to grow a consumer brand that’s both emotionally connected and operationally sharp, and how she’s using data, storytelling, and retail strategy to build consistent experiences across every channel.
If you’ve ever wondered how to build a $100M omnichannel brand, lead teams that scale, or create harmony between retail, DTC, and marketplace channels, this AMA is one you don’t want to miss.
👋 Meet the Guest
Julie Mykoff is the Vice President of Omnichannel Retail at Halo (Ex: Crocs), with deep experience in merchandising, digital commerce, and retail strategy. She has led and scaled omnichannel initiatives for leading consumer brands with a focus on marketplace expansion, team development, and channel integration.
🎙️ About the Session
This is an AMA (Ask Me Anything), your chance to learn directly from Julie.
Hosted by Sonakshi Nathani, Co-Founder & CEO at Manifest AI, who’ll guide the conversation and feature live questions from the audience.
📅 Date: Tuesday, 18th November
⏰ Time: 1 PM EST
📍 Location: Zoom
✅ Submit your questions while registering!
