​About the event

​Agentic Commerce, Decoded is the UK’s first in-person summit exploring how brands should prepare for the shift from conversational AI to fully agent-led commerce.

​As AI search, autonomous agents, and new discovery surfaces reshape how customers find and buy products, the event brings together leading UK marketing and commerce teams to unpack what is changing and what brands need to do now to stay ahead.

​Across expert talks and panels, we will explore how SEO is evolving into Agentic Commerce Optimisation, what this means for marketplaces and performance channels, and how brands can adapt their strategies for an AI-first future.

​Who you’ll hear from

​Confirmed panellists & speakers include:

• ​Saumya Kowtha
  Global Commerce Lead, Mars

• ​Rob Weston
  CMO and VP Commercial, Loop Earplugs

• ​Dipesh Patel
  Senior Director, Global OTC Digital Transformation & Ecommerce, Teva Pharmaceuticals

• ​Kelly Shaw
  Head of Marketing, PerfectTed

• ​Michael Abrahams
  Senior Marketplaces Manager, Incubeta

​Plus

• ​The leadership team from Azoma, sharing practical insights on how brands can prepare for agent-led commerce.

​The afternoon will feature short talks, panel discussions, and dedicated time for networking with peers facing similar challenges.

​Exclusive research session

​One session will include an exclusive breakdown of a new whitepaper prepared in collaboration with The Climb Institute. The research examines how leading CMOs and senior marketers are preparing for the future of AI-driven discovery.

​The session, led by Mark Evans (ex-Direct Line, HSBC) will cover key findings, what is already changing inside marketing teams, and how leaders are rethinking search, discovery, and conversion in an agent-led world.

​Why attend

• ​Gain practical insights into how agentic commerce will impact search, discovery, and buying journeys

• ​Learn how leading brands are preparing for AI-driven discovery and autonomous agents

• ​Get early access to exclusive research on how CMOs are adapting their strategies

• ​Connect with senior marketers, ecommerce leaders, and operators shaping the future of commerce

​N.B

​Registration does not guarantee attendance. All tickets are issued at the discretion of the Azoma team.