Creating a bingeworthy brand story in a digital world

​This is an open session at Galleriet in Studenthuset, Stockholm University.

​Now that AI has made it easier than ever to write copy, create images, and produce video, authenticity matters more than ever.

​We are surrounded by thousands of messages every day, which makes it harder than ever to stand out and be remembered. So how do you tell a story that actually captures attention, creates connection, and sticks?

​In this inspiring and practical session, you’ll discover how characters like Frodo, Luke Skywalker, and Bridget Jones can help you communicate your ideas more clearly, make your message more engaging, and understand what makes storytelling work.

​You’ll leave with concrete tools to help you:

• ​build a stronger story around an idea, project, or personal brand

• ​create emotional connection and make your message more memorable

• ​communicate more clearly in a world full of AI-generated noise

​This session is for students who want to become better at communicating ideas, standing out to employers, understanding storytelling, and creating messages that people actually remember.

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​About Sebastian

​Sebastian Lifvin is this session’s guest expert. With more than 15 years of experience from companies including Twentieth Century Fox and podcast company Podme, his mission is to make marketing more effective, easier, and more enjoyable through storytelling.