From First Market Success to Global Expansion
From First Market Success to Global Expansion
The New Growth Playbook in an AI-Driven Economy
Executive Leadership Session for Mid-Sized Companies
Why This Session Matters
Many mid-sized companies hit a growth plateau after winning their first market.
Revenue is stable. Product-market fit is proven.
But expansion into new geographies becomes slower, riskier, and more complex than expected.
Leaders are now facing:
Invisible global competitors entering their markets overnight
AI accelerating disruption and lowering entry barriers
Regulatory, tax, and operational friction across regions
Fragmented go-to-market execution when scaling internationally
Uncertainty about where to build, sell, and invest next
What worked in the first market does not automatically scale globally.
This is no longer a marketing problem.
It is a strategic expansion architecture challenge.
What You Will Gain
This executive session is designed for decision makers navigating the next stage of growth.
We will explore:
How AI is reshaping global competition
Where mid-sized firms should expand next — and why
How to avoid common expansion failures
What separates scalable GTM architecture from fragile growth
Lessons from real multi-market expansion journeys
This is a leadership conversation — not a tools workshop.
You will leave with clearer frameworks, sharper decisions, and peer insight from leaders facing the same growth questions.
Key Themes
Global expansion strategy in the AI era
Where to build, sell, and market internationally
Legal, tax, and operational barriers
Cross-border GTM architecture
Competing with invisible global players
Case-based expansion lessons
Featured Speakers
Peter Dominick
Vice President of Sales and Marketing — Sonablate Corp.
Medical device executive with 20+ years leading product launches and international expansion at Intuitive Surgical, Medtronic, and Avinger. Brings firsthand experience navigating regulatory complexity, building cross-border go-to-market strategies, and scaling commercial operations from first-market success to multi-geography growth.
Dr. Srinivas B.
VP, Global Consulting & Pre-Sales — Nokia
Enterprise transformation leader managing global multi-market programs at Nokia. Brings firsthand insight into how companies evaluate expansion risk, compliance, and execution across regions — the same realities mid-sized firms face when scaling internationally.
Abhijeet Ballurkar
Managing Director — Targetorate Consulting
Advisor to hundreds of mid-market technology companies expanding into new geographies. Specializes in digital GTM architecture and AI-enabled growth strategies that translate expansion plans into revenue.
Andreas Ramos
Professor of Applied AI & Digital Strategy — CSTU
Former Global Digital Leader at Cisco
Combines enterprise digital leadership with applied AI strategy. Has scaled marketing operations across 80+ countries and provides the strategic lens leaders need to future-proof global growth.
Agenda
2:00 pm – 5:00 pm | Executive Afternoon Leadership Session
2:00 – 2:10 pm
Opening Perspectives
2:10 – 2:30 pm
Industry Session 1：Abhijeet Ballurkar
2:30 – 2:50 pm
Industry Session 2：Peter Dominick
3:00 – 4:00 pm
Expert Panel Discussion & Interactive Q&A
(Dr. Srinivas B., Abhijeet Ballurkar, Andreas Ramos)
4:00 – 5:00 pm
Executive Networking
High-signal content followed by curated peer conversations designed for senior decision makers.
Who Should Attend
CEOs & founders of mid-sized companies ($10M+ revenue)
CMOs and growth leaders
Executives planning international expansion
Strategy and market entry decision makers
If your company has succeeded in one market and is planning the next stage of growth — this session is built for you.
About the Organizers
Hosted by CSTU
In collaboration with Targetorate Consulting
California Science & Technology University (CSTU)
A Silicon Valley institution bridging academic innovation with real-world industry collaboration.
Targetorate Consulting
A global GTM consulting firm helping mid-market companies scale across markets through digital expansion strategy and AI-enabled growth architecture.