🎂 LisboaUX with TheStarter: Designing with AI + Synthetic Users
​You can still sign up for our event on Monday:
​Join us on a special edition of LisboaUX that marks our one year 🎂 anniversary. We'll revisit the AI topic with some of our most well received speakers from past editions, along with new ones, and explore how to use AI to improve the way we do user research and design new products.
​We're proud to be part of the Lisbon AI Week. This is Lisbon writing a New Chapter. Come be a part of it!
​Join our community on Slack so you can get to know other designers, events and job opportunities.
​About the Speakers
​Hugo Alves, Co-founder and Chief Product Officer at Synthetic Users
​One year ago, Hugo Alves gave a talk entitled "Humans? Deprecated". One year later, he's returning to LisboaUX with a different perspective. He will talk about how AI doesn’t replace human ingenuity but amplifies it—turning individuals into force multipliers capable of achieving what once required entire teams.
​Co-founder at Synthetic Users, Hugo Alves has a deep understanding of the intersection between user research and artificial intelligence. Expect a raw and candid conversation.
​Boris Petrovitch Njegosh, Fractional Head of AI at Interstellar
​We’re entering a new era of product discovery. One where AI reshapes not just how fast we move, but how we think about user research altogether. Boris Petrovitch Njegosh talk introduces the concept of synthetic user research: a method powered by generative AI tools that allows teams to go from a problem statement to structured insights in minutes instead of weeks.
​Rather than replacing traditional research, this approach offers a faster path to strong hypotheses that can be later validated through real user interviews, testing, and iteration.
​We’ll explore what “AI-First” truly means for product teams today, how prompt architecture becomes a new core skill, and why tomorrow’s designers are really context architects. A live Miro board will showcase how to go from insights to persona to prototype—folding time, not cutting corners.
​Madalena Costa, Founder at Human X Intelligent
​The future of design is not human versus machine. In her talk, Madalena Costa will explore how to design AI experiences that think with us and not for us.
Drawing on real product examples and frameworks from her work in AI systems design, Madalena will share how to craft interfaces that balance autonomy, transparency and emotional intelligence.
We’ll dive into how adaptive systems can learn from users in real time, how to design for reasoning visibility and trust without friction and what it truly means to design AI that collaborates, rather than dictates. This talk bridges design, AI strategy and human psychology, offering a roadmap for building the next generation of products that feel alive and not automated.
​JOIN OUR DINNER WITH THE SPEAKERS
​​​In addition to our talks, you can also sign up for the dinners that will take place afterwards. We are partnering with multiple restaurants across town and booking tables where you'll get to meet other 5 people after the talks. This is a way to know the speakers, our team and other designers, and have more meaningful conversations that go beyond design and research.
​AGENDA
​18:30 - Doors open: registration. Snacks & Board games.
​19:00 - "Humans Rule" - Hugo Alves (Co-founder and Chief Product Officer at Synthetic Users).
​19:25 - "Folding time with Synthetic User Research" - Boris Petrovitch Njegosh, Fractional Head of AI at Interstellar & TOP 1% Miro expert.
​19:50 - Break.
​20:05 - "Designing AI products that think with us" - Madalena Costa.
​21:00 - Dinner with Designers (requires Sign-up). You'll be matched with 5 other people and go to a local restaurant.
Thank you TheStarter, Octosólido and Adamastor for sponsoring our community 💙🧡
​​Apply to give a talk at this LisboaUX.