Strategy Salon by JOY128

​JOY128 invites you to a fireside chat with Emerline Ji, a strategy and creative operations leader who has spent her career making brand meaning clear, then scalable. Turning narrative identity into systems, processes, and decisions that actually hold.

​As Director of Strategy at Artemis Ward, she led Meta's emerging technology portfolio including Ray-Ban Meta smart glasses, Meta AI, and Meta Quest. As former Head of Content at CreativeMornings, she grew a global content and brand partnership network to 5.4M newsletter reads. Now at Ramp's Creative Studio, she's building the operational infrastructure behind creative teams rooted in strategy and identity. Her work lives upstream. Before the playbook exists. Before the brief is written.

​She cares about the craft of knowing who you are, especially when you're between roles, carrying multiple identities, or building something that doesn't have a template yet. And she builds the foundation and systems that make that clarity hold no matter what comes next.

​This conversation is about that work. How to identify your first principles, build a narrative identity around them, and use that narrative as the thing that keeps you resilient and sustained through every chapter, pivot, and reinvention.