Last Minute Black Friday/Cyber Monday Prep for DTC Brands
Final-run tactics to get your store ready for Black Friday and Cyber Monday fast. Join Aimerce in the heart of Manhattan for a focused session designed to help you maximize sales, optimize campaigns, and avoid last-minute pitfalls during the busiest shopping season of the year.
Who should attend:
DTC founders and marketing leaders
Shopify brand operators
Anyone looking to level up their ecommerce BFCM strategy
Why attend:
Get practical tips you can implement immediately
Network with other top DTC brands in New York
Learn last-minute strategies to optimize your marketing campaigns and drive sales
Meet our panelists:
Yiqi Wu - Founder & CEO of Aimerce
Yiqi Wu is the Founder & CEO of Aimerce, a first-party data tracking solution for Shopify brands. Before launching Aimerce, she spent a decade as an engineering lead at Meta and Reddit, where she helped create Instagram Stories. Yiqi is dedicated to helping brands optimize marketing performance, gain control of their customer data, and successfully navigate the evolving privacy-first, cookieless digital landscape.
Sabir Semerkant - Founder & CEO of Rapid 2X™
Sabir Semerkant, founder of Rapid 2X™, has driven $1B+ in incremental revenue for 200+ ecom brands over 25+ years. In the last 18 months, 90+ brands used his system to 2X profitably—averaging 108% growth in the first 12 weeks. Case in point: Globe Trotter (333%), Aurum Brothers (2X + debt-free), Wallien (328% in 2 weeks). Learn more at rapid2x.com
Our Moderator:
Lee Bissonnette - CEO of Brand X Commerce
Lee Bissonnette is an ecommerce leader with 25 years of experience in the industry, holding key leadership roles at prominent brands including Macy's, Bloomingdale's, FAO Schwarz, and most recently as a SVP at Marc Fisher. An expert in digital transformation, he navigated complex operational and data challenges, has driven over $1 billion in eCommerce sales and led teams managing $150 million+ in advertising media.
Lee is the CEO of Brand X Commerce, an all-in-one outsourced eCommerce agency helping $5 to $20 million DTC brands to maximize Shopify, Klaviyo, Meta, Google & more.
You’ll walk away with:
⚡ Last-minute strategies to boost campaigns & sales
🤝 Connect with other top DTC brands in NYC
🍕 Good snacks + drinks
Thank you to our Venue Partner
The Yard is a coworking space at the intersection of creativity, design, & play with locations in Manhattan, Brooklyn, Philly, Washington DC, and Chicago, with a variety of shared and private workspace options to meet your team's needs. Built to inspire and cultivate success, The Yard is here to help you win! Learn more at theyard.com
About Aimerce
Did you know over 70% of your shoppers are on Safari? Did you know you might be missing nearly 40% of your retargeting audience and abandoned carts?
When your customers visit your site, Aimerce tracks everything they do, down to the last product they browse. All this first-party data is automatically captured and synced with your Klaviyo email flows and Meta/Google Ads events.
Just one click to install, and you could see a 10–40% lift in marketing revenue within 2 weeks.
By submitting your registration, you agree that the information you provide may be used by Aimerce for marketing and communication purposes, including updates about this event and future offerings