Sustainability Implemented: Walking The Talk
Sustainability in marketing can’t just be a tagline - it requires action, accountability, and collaboration. This panel brings together agency leaders, brand strategists and sustainability experts to explore how organizations can move beyond promises and into measurable, communicable practices.
We’ll talk about tangible steps agencies and brands can take to implement better environmental sustainability - from operational changes to creative campaign strategies. Panelists will also discuss how to communicate these efforts authentically and effectively with clients and stakeholders, ensuring that sustainability isn’t considered a trend but rather as a long-term commitment.
Light breakfast and coffee provided.
Panelist: Nat Korol | Founding Partner, Marketing Strategist, Hyphen
Nat Korol is a marketing strategist with two decades of experience spanning finance, investor relations, media, and brand strategy. As Founding Partner of Hyphen Co., she has built a reputation for helping professional service firms align growth with integrity. Under her leadership, Hyphen has become one of fewer than 200 firms worldwide to achieve both B Corp certification and 1% for the Planet membership, setting a standard for purpose-driven B2B marketing.
Recognized as a Top B2B Marketing Strategist of the Year and a nominee for Canada’s Top 40 Under 40, Nat is also an active mentor and speaker, currently serving as VP of Leadership Excellence at AMA Toronto.
Beyond her work, she is a trail runner, outdoor enthusiast, and devoted animal lover who finds clarity and creative fuel in nature. Whether on the trails or in the studio, Nat champions marketing as a force for connection, responsibility, and meaningful change.
Panelist: Wesley Gee | Chief Sustainability Officer and Principal, Works Design
Combining academic expertise with extensive professional experience, Wesley leads Works Design’s sustainability practice. He provides guidance in stakeholder engagement, strategic planning and sustainability communications. Wesley contributed to the development of the GRI guidelines and served on sector working groups with the Sustainability Accounting Standards Board (SASB). He has been a faculty member for the Corporate Responsibility and Sustainability Institute at The Conference Board of Canada, and lectures for the Sustainability Diploma and MScSM program at the University of Toronto. Before joining Works Design, Wesley was a senior sustainability consultant at Stantec and a senior advisor at Canadian Business for Social Responsibility (CBSR). He holds a Master’s in Sustainable Business from the University of Leeds.
Moderator: Kate Snack | CEO, Snack Agency
Kate Snack is a marketing and advertising strategist with 17-years of agency experience and launched Snack, a Toronto-based digital-first consultancy, in 2018. Having recently undergone a transformation to create more purpose-driven impact, Snack now prioritizes servicing clients in the clean energy, sustainability, and social innovations industries.
As an entrepreneur, Kate is passionate about bridging the gaps between brand and agency, and exploring the relationships between brand strategy, design and sustainable economies.
Between leading a small team of inter-disciplinary marketers and strategists and collaborating with clients through challenging business problems, Kate enjoys Roller Dancing, planning travel and culinary experiences with friends & family, and strolling Toronto's park systems with her 5-year-old St Lucian potcake, Maeby.