

How to Build a Brand That Opens Doors: LinkedIn, But Smarter - The Connector’s Playbook Series, No. 1
Most people think personal branding on LinkedIn means posting every day or going viral.
But the truth is: your brand isn’t built by volume — it’s built by clarity, credibility, and connection.
In this session, Alex Chung will break down a smarter, more human approach to showing up on LinkedIn — one that helps you attract opportunities, build trust, and stay top-of-mind with the people who matter most.
Whether you’re a founder, operator, creator, or someone navigating a career pivot, this workshop will help you build a presence that actually opens doors.
You’ll learn:
✨ How to define your narrative and positioning in one clear sentence
✨ The profile upgrades that instantly boost credibility
✨ A simple posting strategy (even if you don’t want to post daily)
✨ How to comment, DM, and engage in a way that grows your network
✨ How to turn LinkedIn visibility into new relationships, clients, or roles
This workshop is part of The Connector’s Playbook Series, an educational series by Goodword designed to help ambitious professionals strengthen their networks, elevate their careers, and make connection their superpower.
Register now to save your spot.
We can't wait to see you there!
About Goodword
Goodword is your networking copilot — an intelligent, human-centered way to stay connected with the people who matter. From remembering follow-ups to discovering who you should reconnect with next, Goodword helps you nurture your network with intention (not spreadsheets).