How They Actually Get Customers €€€ Lessons from Lovable, Legora & Strawberry
2026 is weird for go-to-market.
AI writes (almost) everyone's emails. Every founder has the same growth stack. Communities are saturated.
So what's actually working?
Sophia (Community & Growth, Lovable), Axel (Founding GTM, Legora), and Joel (GTM, prev. Strawberry & Depict) are three operators trying to figure it out in real-time and doing it pretty goddamn well.
Join us for a conversation about:
How they actually get their customers (community, B2B partnerships, growth marketing)
How to build credibility when the product is still figuring itself out
Where GTM is headed and what bets they're making
Should be pretty tactical regardless of whether you're at customer 5 or 500.
Also bring your questions for the Q&A at the end. This works best when you ask about what you're actually stuck on right now. The more specific and honest, the better this gets.
Pizza on us. Let's fcking go to market (LFGTM).
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This is an external side event at Techarena 2026. The location is outside of the Strawberry Arena. The side event is independently organized and run by the host of the side event. Please direct any questions (or praise!) to the event organizers.
Speakers
Agenda
17:40 >> Doors open
18:00 >> Panel, Q&A at the end
18:40 >> Pizza, non-awkward mingling
19:40 >> Goodbyes & hugs, doors close
About the hosts
Zero is a zero-click CRM for AI-native teams.
Airspot is a global TV & streaming advertising platform that enables any brand and marketer to launch TV advertising within minutes.
SSE Business Lab is the Stockholm School of Economics' startup accelerator behind multiple Nordic unicorns, ranked #1 in the region and #8 in Europe.