COP30 Reportback: A New Direction for the Ad Industry on Climate Change
Something big happened in Brazil this November, and advertising was at the heart of it.
COP30 will be remembered as the ‘COP of Truth’ by global leaders. Advertising’s role in pioneering cultural change, plus our role in decarbonisation and preserving information integrity was front and centre both in events and negotiations around the final text.
🌎 This is a turning point.
These developments create new obligations and opportunities for the industry to engage on climate issues on an international stage. The expectations of international decision makers about the creative industry’s role and leadership in the climate transition have shifted, and we must all act now to stay ahead.
➡️ This webinar will bring together the organizations and voices who have been on the forefront of this shift, and provide an opportunity for agencies, brands, and organizations to hear directly about how these changes will affect their work for years to come.
🙋 Who should come?
Marketers from brands in any sector that is impacted by climate change, or has regulatory obligations under environmental claims legislation.
Marketers from agencies with briefs for any client that is impacted by climate change, such as energy, automobiles, insurance, coffee, chocolate, alcohol or agriculture.
⚡️ Speakers:
➡️ Devin Bahceci - Climate Action Against Disinformation
➡️ Jake Dubbins - Conscious Advertising Network
➡️ Maria Correa - Creatives for Climate
➡️ Florencia Lujani - ACT Climate Labs
➡️ Shweta Narayan - Global Climate Health Alliance
➡️ Lucy Shea - Futerra
➡️ Jonathan Wise - Purpose Disruptors
🌍 Facilitated by:
Harriet Kingaby - Conscious Advertising Network
Duncan Meisel - Clean Creatives