Building and Scaling GTM in BFSI as a Fintech Founder
Building and Scaling GTM in BFSI as a Fintech Founder
In BFSI, winning is rarely just about having a better product. It is about building trust, navigating regulation, proving credibility, and finding the right wedge in a market where every decision carries risk.
Join us for a live conversation with Rudrajeet Desai, Founder, CEO and Product Head at VideoCX.io, on what it really takes to build and scale in one of the most trust-driven sectors in the world.
From the early days of video banking and Video KYC to AI-led underwriting and decision intelligence, this session will explore how fintech founders can move from solving compliance-led problems to creating real business value for banks and financial institutions.
This is a conversation for founders, GTM leaders, and operators who want a practical view of how enterprise adoption actually happens in BFSI and what it takes to scale when trust is the biggest currency.
What we’ll cover
What Rudrajeet saw early in the BFSI market that created conviction to build in video banking
How compliance-led products can evolve into growth and customer experience levers
The real GTM challenges of selling into banks and other risk-sensitive institutions
How to choose the right entry point across onboarding, KYC, servicing, and sales
What drove the shift from workflow enablement to AI-led underwriting and decision support
How to position AI in BFSI without overpromising or falling into hype
Why explainability, human oversight, and regulatory alignment matter when products influence financial decisions
What actually worked while scaling GTM with leading financial institutions
The biggest lessons for founders and GTM leaders building in fintech and enterprise SaaS
How the GTM playbook in BFSI may evolve as AI gets embedded into core workflows
The session will include a moderated discussion followed by a live Q&A with the audience.
Speaker
Rudrajeet Desai
Founder, CEO and Product Head, VideoCX.io
Rudrajeet Desai is a serial entrepreneur, angel investor, and best-selling author of Breaking Out and Making Big—a widely regarded book on startups and scaling ventures. He is the Founder, CEO, and Product Head of VideoCX.io, one of India’s leading Video Banking and Video KYC platforms.
Founded in 2017, VideoCX.io today powers 75+ financial services institutions across India, including industry leaders such as ICICI Bank, Axis Bank, HDFC Life, Tata Capital, Bajaj Life, and JPMC.
With over two decades of entrepreneurial experience, Rudrajeet has built and scaled multiple ventures from the ground up. His journey includes raising multiple rounds of capital from leading angels, venture funds, and syndicates, and transforming VideoCX.io into a profitable, multi-million-dollar business. VideoCX.io has also been the pioneer in launching video based AI solutions.
His core expertise spans Product Management, Enterprise Go-To-Market strategy, Fundraising, Founder Finance, Equity Structuring, and end-to-end startup operations.
Rudrajeet has successfully raised seven+ rounds of funding from prominent investors including SRI Capital, Better Capital, Sequoia Capital, Saama Capital, along with syndicates such as AngelList and Vinners Group.
Known for his zero-jargon approach and clarity of thought, he is deeply committed to helping early-stage startups navigate complex decisions—making him a trusted mentor for the next generation of entrepreneurs.
Moderator
Piyush D Bhamare
Piyush helps hypergrowth companies find the right customers, delight them, and scale with GTM strategies built for their DNA, not copy-paste playbooks.
With 16+ years in strategic sales and business development, he has built and led GTM strategies across North America, Europe, and Asia. He is recognized as a LinkedIn Top Voice and is a member of the HubSpot Revenue Council. His experience spans GTM strategy, revenue growth, revenue operations, strategic partnerships, digital transformation, SaaS growth, Series A fundraising, and multi-million dollar acquisition journeys.
Event Details
Date: Saturday, 18 April 2026
Time: 10:30 AM IST
Duration: 60 Minutes
Format: Live Podcast
Note
Views expressed during the session are individual and personal in nature, and do not represent the official position, thoughts, or opinions of any organization, entity, individual, or any previous or current employer.
Why attend
If you are building for BFSI, selling into banks, NBFCs and insurance companies, or trying to understand how trust-driven enterprise GTM really works in financial services, this session will give you practical insight from a founder who has built and scaled in the category.
Register to join the conversation and bring your questions for the live Q&A.