GenJam (AI Creative Advertising Jam)

​Machine Cinema is the largest global community for AI filmmakers and creative technologists, with over 2,000 members, 10,000 newsletter subscribers, and hubs across 30+ cities. They conduct over 100 in-person events per year and run training programs with organizations including Google, ByteDance, OpenAI, Runway, Luma, Kling, Hailuo, R/GA, McCann, TBWA\Chiat\Day, NYU, LMU, Fordham, and others. And they are bringing a GenJam to Yale.

GenJam is a fast, hands-on creative jam where teams use leading generative AI tools to build a short advertising concept from idea to assets in a single session. It blends the energy of a mini film festival, a hackathon, and a workshop, designed for anyone curious about how AI is reshaping marketing, media, and creative work. You will hear brief insights from industry guests, see tool demos, then jump straight into making.

​Come if you’re into marketing, brand, product, media, design, entrepreneurship, or you just want to learn by building. No experience required. We’ll match you into a team, and you’ll leave with a finished project such as a 15 to 30 second spot, a storyboard, or a campaign concept, along with practical fluency in modern AI creative workflows.

​Date: Mon, Apr 20

​Time: 3:00–7:00 PM

​Location: Evans Hall 4400

​Tools we’ll use (and learn): Midjourney, DALL·E, Luma, Runway, Krea