Nailing Product-Market Fit: A Free Workshop Series: SESSION 2: Understanding Your Ideal Customer Profile
Session 2: The Question of Who? Your ICP
Know your market as well as you know your product.
One of the most critical decisions you'll make is defining who you're building for. Getting your Ideal Customer Profile (ICP) right determines everything from product features to pricing to marketing channels. We'll explore proven frameworks for identifying and understanding your core market, diving deep into customer motivations, pain points, and buying behaviors. You'll leave with practical tools for customer research and a clear picture of who will become your most valuable users and advocates.
There’s one challenge all founders have in common, especially in 2025. It’s achieving product market fit.
This free workshop series at Kiln is based on ProductTheory’s celebrated Product-Market Fit Canvas: a framework for ensuring smart, data-driven product development and market strategy. Open to both Kiln members and the broader entrepreneurial community.
Why This Series Matters: Dr. Ali Maaxa has spent 20 years in the trenches - from Big Tech innovation teams to zero-to-one product launches. She's seen what works and what wastes time. These aren't theoretical workshops; they're based on frameworks that have powered successful launches for AWS, Recreation.gov, and dozens of startups who went from idea to revenue.
Free for both Kiln members and the broader community because great products make everyone's ecosystem stronger. Just show up ready to work.
Session 1: Building & Testing your MVP (Minimum Viable Product) https://luma.com/r71wcfez 9/24/25, 11:00 a.m., Kiln
Session 2: : Understanding Your Ideal Customer Profile https://luma.com/7zmulrns 10/1/25, Noon, Kiln
Session 3: Go-to-Market Strategy: New Approaches for the 2025 Landscape https://lu.ma/xstcod52 10/8/25, 11:00 a.m., Kiln:
Session 4: Product-Market Discovery: A Deep-Dive for Learning, Testing & Earning with Customers & Users https://luma.com/dx4xeeji 10/20/25, 1-3 p.m., Kiln