Pitch Perfect: Rethinking Presentations to Connect with Your Audience (Lunch and Learn)

​How often have you zoned out in a presentation?

​If you can’t pay attention to the presentation, you can’t retain the information. What would have made those presentations—what would make your presentations and pitches—memorable, influential, and successful?

​Presentations and pitches are often created for ourselves: what we need to say to the audience, instead of what the audience needs to hear to be persuaded, informed, or motivated.

​When it comes to pitching work, it’s as much about managing decision psychology as it is about having good ideas. A great idea pitched flatly may not take off. A strong idea that doesn’t reduce perceived risk or build urgency may stall. So how do you ensure your idea gets the attention it deserves, and moves your audience toward action?

​It starts with thinking deeply about your client, customer, and target audience, and crafting your presentation around them. In this workshop, we’ll explore what psychology teaches us about learning, persuasion, and decision making, and how to apply those principles to your next pitch or presentation.

​Learners will:

​· Learn what principles in psychology should be considered in how they craft their presentations/pitch.

​· Apply best practices to their own decks.

​· Learn how to present their content more persuasively.

Complementary lunch is provided graciously by the Frontier RTP for this event (for 70 participants). Therefore, if you sign up and can't make it, please cancel to allow others to join. If you have dietary concerns, please contact Amanda Ronan at [email protected] by April 13.

​This event is cohosted by Make It Memorable, a presentation consulting and graphic design studio, and Frontier RTP, an innovation coworking spaces that offers educational opportunities and networking events for entrepreneurs.

​ This event is part of Raleigh-Durham Startup Week, a community-driven conference that supports founders and celebrates entrepreneurship across the region. Learn more at raleighdurhamstartupweek.com.