

Encode Club x Tison.io Content Creation Hackathon April
Struggling to start with content creation?
You're not alone.
This 1-day content hackathon is for everyone and anyone who wants to get started with social media content.
Whether it is...
(attempts to) Viral product marketing videos
Thought leadership pieces for your industry
Podcast recordings
Day-in-the-life videos
Sharp series of posts on X for the next 2 months
Newsletters and blog posts
...and more!
Schedule [all items optional]
🕘 09:00 – 09:30 | Arrival, Check-in & Tea/Coffee!
Grab your badge, meet your peers, and drop your handles on the shared “wall of profiles.”
🎥 Bring your gear! Cameras, lights, gimbals, drones, podcast mics — everything is welcome. Sharing is caring!
🎙 09:30 – 10:15| GenAI Workshop with Jessica Pearce.
How to use generative AI for content creation + the best tools to use to avoid making “AI slop”
💡 10:15– 11:00 | "Marketing Masterclass" +QnA with Trinity Ross
Trinity was most recently in charge of designing the strategy for OpenAI’s enterprise marketing of ChatGPT.
💡 11:00– 11:30 | Working Group Formation
We will create group chats with your accountability buddies, based on responses to the check-in form of the day
We expect you to sit down with this group and share what your SMART (specific, measurable, achievable, relevant and time-bound goals for the day will be).
🍽 12:30 – 14:00 | Suggested Lunch Break Period (NOT PROVIDED).
Try to do your networking during the lunch so you can do deep work outside (it’s easy to fall into the trap of networking when you’re supposed to do deep work)
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🎧 14:00 – 15:30 | Sprint #2: More Deep Work!
Suggested activites
Video/Podcast Track: Plan and Record.
Writing Track: Draft 3–5 content pieces for the week. Set up an experiment plan. Peer review.
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☕ 15:30 – 16:00 | Swedish Fika Break
Fika break!
Simon is bringing Swedish cinnamon buns and authentic Swedish cookies straight from IKEA Greenwich!
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⚙ 16:00 – 17:30 | Sprint #3 — Getting it out there!
Suggested Activities
Make the first post (about the hackathon!!) on your socials
Ask peers for feedback on the work you've done for the day!
Schedule in all the content you managed to create today.
Templatise and set up systems/reminders so that you block out time to do this for the rest of the year.
Submit it to us if you want us to present it at the wrap up session!
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🌇 17:30 – 18:00 | Wrap up
"How to Sell Like Crazy" with Simon Sällström
Content Submissions Showcase (there'll be a form for this) we receive
A moment to like/comment/repost each other's posts!
Group photo!!
About the hosts
Tison.io (https://tison.io/) is an impact studio that supports early stage founders in both tech and Go-to-market strategy and execution from Zero to MVP, and beyond. With a Net-promoter-score of 9/10 and a portfolio of over 15 pre-seed founders across US, UK and European founders, you are in safe hands.
Tison is the agency arm of DirectEd Development, an elite academy that finds and trains top 0.1% African tech prodigy for global tech. We uniquely embed Swedish work culture, and 360 degrees health strategy in training our talent program members.
Please add Simon Sällström (CEO) if you are interested to learn more: https://www.linkedin.com/in/simon-s%C3%A4llstr%C3%B6m-3659b616b
Encode Club is a developer education company and global community in emerging tech, with a dedicated co-working space in London. Encode partners with leading Web3 and AI companies to run hackathons, bootcamps, and accelerators for hundreds of developers each quarter.